categories for the Green Good Housekeeping Seal now include cleaning and beauty products, paints and coatings, appliances, paper goods, and food and beverages; eventually the Green Good Housekeeping Seal will be introduced in more categories, including building products, home appliances, consumer electronics, textiles, and children's products. The seal was introduced in 2009 by Good Housekeeping magazine and the Good Housekeeping Research Institute (GHRI). A product must first be evaluated by the scientists and engineers at GHRI and earn the Good Housekeeping Seal. It then must meet the environmental performance requirements to earn the Green Good Housekeeping Seal. Reduction of water use in manufacturing, energy efficiency in manufacturing and product use, ingredient and product safety, packaging reduction, and the brand's corporate social responsibility are among the factors considered.