general environmental benefit claim (e.g. “environmentally friendly,” “eco-safe,” “ecofriendly,” “green,” etc.): unqualified and discouraged term used in product advertising or promotion because it is difficult, if not impossible, to substantiate and can imply deceptive environmental claims. Instead, qualifications regarding environmental claims should be clear and prominent, and should limit the claim to a specific benefit. Source: e-CFR §260.4(c) (2013),
FTC’s Green Guides, General Environmental Benefit Claims.