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Glossary: substantiation of claims

substantiation of claims: providing back up for marketing claims that may include using competent and reliable scientific evidence, defined as tests, analyses, research, studies or other evidence based on the expertise of professionals in the relevant area, conducted and evaluated in an objective manner by (third party) professional persons qualified to do so, using procedures generally accepted in the profession to yield accurate and reliable results. Source: 16 C.R.F. §260.5, FTC’s Green Guides.